Dermatologists

Website design and local SEO for dermatology practices

Dermatology runs two businesses from one address. A patient booking a mole check and a patient researching injectables want different pages, different tone and different proof, and a site that blurs them undersells both.

What your patients search for

These are the searches that turn into booked appointments. Each one needs a page that answers it directly.

  • dermatologist near me
  • skin cancer screening [city]
  • botox near me
  • acne treatment dermatologist
  • mohs surgery [city]

What we fix

The problems specific to dermatologists

  1. Medical and cosmetic are fighting on the same page

    Someone worried about a changing mole and someone comparing filler pricing need opposite things: clinical reassurance versus aesthetic results. One blended services page reads as unserious to the first and clinical to the second. They should be two clearly separated sections of the site.

  2. Cosmetic searches are price searches

    Almost every cosmetic query has cost intent behind it, spoken or not. Pages that refuse to give any pricing context lose to those that do. You do not need a fixed price list, a range, what drives it, and what a consultation covers is enough to keep the visitor from leaving to find out.

  3. Result photos are the whole argument and half the page weight

    Before-and-after galleries persuade better than any copy on a dermatology site, and they are the most common cause of a slow one. Correctly sized, modern-format images keep the persuasion at a fraction of the bytes.

  4. Skin cancer screening gets one line

    It is among the highest-intent, highest-value searches in dermatology and it usually appears as a bullet on a services page. It warrants a full page: what the screening involves, how long it takes, how quickly someone can be seen.

What we build for dermatology practices

The core structural decision for a dermatology site is the split. Medical dermatology and cosmetic dermatology are effectively two practices sharing a waiting room, and the site should reflect that from the navigation down.

Medical gets clinical framing: conditions treated, what a screening involves, how fast someone can be seen, credentials front and centre. Cosmetic gets results framing: what each treatment does, honest pricing context, recovery time, and real result photography.

The pages we usually build first

  • Skin cancer screening, its own page, with the soonest available appointment surfaced
  • A page per medical condition, acne, eczema, psoriasis, rosacea
  • A page per cosmetic treatment, with cost ranges and recovery expectations
  • Mohs surgery, where offered, high-intent, high-value, almost always underserved
  • Provider bios, board certification stated plainly, because patients check

On pricing pages

Practices resist publishing cosmetic pricing and the resistance is understandable. But the search intent is unambiguous, and a visitor who cannot find a number leaves to find one elsewhere. A range with an explanation of what moves it within that range satisfies the search without committing you to a fixed price.

FAQ

Dermatologists: common questions

Should a dermatology practice separate cosmetic and medical services on the website?

Yes. The two attract different patients with different concerns, and blending them weakens both, clinical patients want reassurance and credentials, cosmetic patients want results and pricing. Clear separate sections also let each rank for its own searches, which a single combined services page cannot do.

How do I rank for cosmetic dermatology searches like "botox near me"?

Cosmetic searches are dominated by proximity and reviews, so a well-managed Google Business Profile does most of the work. On the site, each treatment needs its own page addressing cost, what to expect and recovery time. Pages that give honest pricing context consistently outperform those that only invite a consultation.

Do before-and-after photos slow down my website?

Only when they are not prepared properly. Uncompressed gallery images are the usual reason dermatology sites fail Core Web Vitals. Served in modern formats at the size they actually display, with the offscreen ones loaded lazily, a large gallery adds very little to load time.

How quickly can dermatology patients book a skin check online?

As soon as your scheduler exposes real availability. Because skin cancer screening is time-sensitive in the patient’s mind, we usually surface the soonest available screening slot directly on that page rather than hiding it behind a general booking button, which measurably reduces the number who keep searching.

Ready to be the practice dermatologists patients find first?

Fifteen minutes on a call. We look at your current site and rankings live and tell you what we'd fix first, whether or not you hire us.

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